“PCTU Doucs” becomes the mascot of Phan Chau Trinh University

At the Opening Ceremony for the 2026–2027 academic year, Phan Chau Trinh University (PCTU) officially introduced PCTU Doucs, the University's mascot inspired by the red-shanked douc langur, a distinctive primate species native to Son Tra Peninsula in Da Nang.
 

PCTU Doucs was created as a new representative image within the University's brand identity system, aiming to create a more approachable symbol for students while conveying the values that PCTU pursues in education.

According to the design concept, PCTU Doucs has a youthful and dynamic appearance with vibrant colors, expressing a spirit of confidence, positivity, and initiative. The red-shanked douc langur was chosen not only because it is characteristic of Da Nang, but also because of its distinctive appearance, which aligns with the University's goal of building a brand identity with its own personality.

The mascot's poses and expressions are also designed with specific meanings. The “OK” hand gesture symbolizes trust; the smiling face represents a youthful and positive spirit; and the book in its hand represents the spirit of actively exploring, learning, and seizing opportunities. Meanwhile, the forward-facing pose conveys a spirit of moving forward, being ready to explore, and sharing knowledge with the community.

Notably, PCTU Doucs is built around five core values: Resilience – Discipline – Responsibility – Proactiveness – Holistic Development. These are also the qualities that the University seeks to foster throughout the education and development of its students.

Through its mascot, PCTU continues to demonstrate its educational philosophy of nurturing each learner's potential and individuality, encouraging students to explore freely, develop analytical thinking, and take an active role in their learning journey. The goal is not only to equip students with a strong knowledge foundation but also to help them build the confidence to develop according to their own abilities and aspirations.

Mr. Nguyen Huu Thien, M.Ed., shares insights about the PCTU Doucs mascot
 

The launch of PCTU Doucs also marks a new step in the University's brand development efforts. Rather than appearing only at events, the mascot is intended to become a more familiar and regular presence in student life.

PCTU has currently introduced the first products featuring the PCTU Doucs mascot, including T-shirts and caps. In the coming period, the University plans to develop more products and activities associated with the mascot, bringing the image of PCTU Doucs closer to students across different cohorts.

From a symbol, PCTU Doucs is expected to become a familiar image of the PCTU community, helping connect students with the University and spread the values that PCTU pursues in its mission of educating the next generation of healthcare professionals.

Some images of the mascot, each designed with its own meaning

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